ADIDAS ORGINALS
CLIENT:
Adidas Middle East
This project celebrates a new generation of Middle Eastern pioneers redefining culture and identity. As part of the global platform “We gave the world an original, you gave us a thousand back,”
THE ORIGINALS SHAPING A NEW MIDDLE EAST
we collaborated with 17 Originals whose stories embodied the spirit of the Superstar, Gazelle, and Samba. Sneakers that have become symbols of cultural change.
