REAL MAGIC
CLIENT:
COCA COLA
STRATEGIC DEVELOPMENT AND POSITION OF REAL MAGIC. COCA COLAS FIRST NEW GLOBAL PLATFORM SINCE 2016
A new global brand philosophy and platform: Real Magic, which invites everyone to celebrate the real magic of humanity.
Connecting with a new generation of Coca-Cola drinkers who have yet to see the relevance of the brand in their lives, we tapped into a timeless human desire to live in a world that is better than the one that exists.
“Real Magic is not simply a tagline or a one-off campaign: It is a long-term brand philosophy and belief that will drive and guide marketing and communications across the Coca-Cola Trademark,”
Manolo Arroyo, Chief Marketing Officer for The Coca-Cola Company.
We built a global brand book. rick with Ethos and positioning the DNA of a historic new platform.
