WALKers
& co
CLIENT:
Johnnie Walker
A NEW GENERATION OF INDIA, BUILT BY THOSE WHO KEEP WALKING.
In a country long obsessed with its past, a new generation of innovators is building the India of tomorrow. Enter Walkers & Co. Johnnie Walker’s culture platform created to unite the nation’s boldest boundary-pushers. We launched it through an iconic collaboration between John Legend and Raja Kumar. Two artists and advocates for change. The Keep Walking Anthem became a cultural moment, bringing the brand’s ethos to life through ambition, progress, and forward momentum.